With the economy on pins and needles from the COVID pandemic, many commercial buildings are not making the profit they used to. This is true here in Long Island as much as anywhere in the US. Tenancy is down as many businesses choose to use shared working spaces rather than traditional office rentals. Plus, people still are not going out as much, causing many businesses to sadly shutter their doors. This means commercial owners need to think long and hard about how to stay afloat and increase dwindling profits. One way to do this is to turn your high-profile Long Island commercial location into an attractive advertising platform for big-name advertisers with building film wraps.
What Are Building Wraps?
Building Wraps are the latest in film innovation. They are essentially a way to wrap an entire building in surface film to transform the exterior of a building into a billboard. They are applied by 3M film partners, like us here at Long Island Window Film. They are typically paid for by the advertisers and the building owners are also paid a fee by the advertiser as a way of renting the space.
Why Do Companies Do Building Wraps?
The reason companies do this is for advertising purposes. It is like having a 24/7 TV ad in a place where tons of people will see it. The wraps are very eye-catching and even attractive to look at–sometimes transforming a commercial building into an illusion of something totally different. This is a win-win situation for everyone involved!
Building Wrap Benefits Go Both Ways
Large-scale advertising is definitely coming into its own–especially here in Long Island where building wraps get a ton of eyes on them. They work great for advertisers and benefit the buildings they wrap too.
- Are highly visible from great distances
- Are unique and cutting-edge
- Hit audiences where they live work and play
For Commercial Building Owners:
- Monetizing the exterior of your building dramatically increases revenue
- Potential for return business from wrap buyer-meaning more profit
- All the benefits of traditional window film for your building’s occupants
- Helps your building stand out to the public and be remembered